For global business, offering services and products in the buyer's local language is increasingly necessary. They expect top-quality localized and translated content in every step of their purchase.
Even the total translation of a service or product information into just one target language is a complex undertaking. Managing translation projects with multiple target languages across several products can quickly become challenging.
Translation Management Tools or Systems (TMS) are software platforms that manage translation projects at scale. These tools develop a workflow that ranges from uploading the materials to be translated to reformatting finished translations. Locale, the Laravel Translation Management tool is one of the best options available in the market.
In this guide, we look at why a translation management tool is essential for your business.
Why Businesses Require A Translation Management Tool
The requirement accompanies the rapid globalization of the markets that content is available in several languages. In conjunction with the digitalization that is affecting more and more areas of life, companies often have to deal with an overwhelming number and variety of media and types of information - from practical authentication to marketing material. When you then multiply that diversity by 10 or several other languages can become a nightmare in project management.
On the other hand, if you use translation software that is an integral part of your international strategy, you can more easily cover multiple target languages across product and service boundaries. As a result, this means:
- Quick turnaround time
- Stronger international presence of your brand
- Increased global sales growth
It is imperative to emphasize the significance of localization for the expansion of a business. For a thorough examination of the topic, we recommend reading our article on the importance of localization for your business.
Reduced Time To Market
Translations can take a long time - significantly when service information and product volume are constantly growing. Any system that can speed up the localization and translation process compared to time-consuming manual editing directly impacts time-to-market.
Lately, there has been a trend towards stocking ready-to-ship products for which there is initially no translated documentation. The faster supply chains become, the more critical a more rapid translation process becomes - especially when opening up new markets. An integrated translation management system can provide valuable services here.
Improved International Brand Image
A brand's reputation depends very much on the perceived quality of its products, the user experience, and the buying experience with the service or product. A well-respected global company can address customers' cost concerns and present in a convincing way to new customers that they can expect a positive experience.
Translated material is usually the first thing a customer learns about a brand, its values, and the culture of its home market. The translation quality and the respect it conveys for the customer's culture, not forgetting the speed with which the company responds, play a significant role in opening up the market. A translation management system's review and quality control processes can provide substantial benefits in improving brand awareness and acceptance.
Improved Growth Of Global Revenue
Sales are directly linked to a brand's reputation and time. Establishing a new product in a particular area quickly will help boost growth rates internationally. The quality control mechanisms above can also help ensure those good reputation products are preferred – even at higher costs. With a TMS, a company can increase its ability to handle a more significant number of translation projects in parallel without sacrificing quality, which directly translates to an improved cash flow.
The Benefits Of A Translation Tool
The absence of an incorporated system means you may need to control your translation teams via spreadsheets, email, or chat tools. If you want to use technologies and stores, they have to be set up and maintained manually. Such provisional solutions may be suitable for simple translation processes with a few target languages.
But once the requirements for your translations become more complex, every manual step can delay the overall process. Sharing the content in multiple formats or attributing it to other service providers increased the likelihood of omissions and errors. A translation management system solves these problems because it creates a single workspace where translation projects can be professionally managed from start to finish.
Scalable Translation Processes Through Intelligent Automation
A great benefit of a translation management system is the ability to make many aspects of the translation process automatic: from content handling to working with translation memories to communication between different stakeholders. After committing the content into the specific system, it stays there in every bit of the process, avoiding version control problems.
Better Teamwork In The Cloud
A key asset of modern translation management systems is the built-in internal communication and collaboration tools. The translation is one super collaborative task that involves product managers, department and project managers, and of course, translators (often external language service providers). Using a common communications environment greatly facilitates this collaboration.
Ensuring Translation Quality And Consistency
The translated content is the most critical "business card" of your company/organization regarding cross-border activities. And unfortunately, when those translations are of poor quality or stylistically inconsistent, it backfires on your products and services. Maintaining a high level of quality is, therefore, a key reason for investing in a translation management system. Such a system includes tools that ensure a consistent tonality and avoid unnecessary translation costs.
Reduce Your Translation Costs
Translation management tools also play an important role in cost and time-saving. They make it possible to dispense with many manual work steps, which significantly accelerates the overall process, especially with large amounts of information and several languages and target formats.
Integration Into Your Existing Technology Stack
A translation management system doesn't run in space. Content creation occurs in several other systems - for example, in CMS (content management systems). For example, sales can benefit from the capability to promptly access and release translated content.
Here, automating the exchange of information saves a lot of time and money. Translated content can be automatically transferred to CRM systems via API. Many translation management systems can be connected to market-leading software systems with integrated modules. This simplifies and automates integration into familiar, working technology stacks.
The Locale Laravel Translation Management is the most recommended to help you make you enjoy the above benefits.