Why localization improves the sales of your business

Localization is a process applied to software and websites which combines the translation of various elements typical of a certain geographical area and a certain culture (adaptation of dates, for example, but also the meaning of colors). Localization plays a very important role.

Most people believe it is necessary to obtain information about a particular product or company in their native language, even more than the price of the product itself. Before proceeding with the localization of software or a website, it is necessary to understand the target market and know the audience that will hopefully benefit from the software or product you want to sell.

Localization plays an essential role in enhancing your business sales. With tools like Locale, you can translate and localize your website to meet the needs of your intended target. In this article, we will look at how localization can improve your business sales.

Builds trust

Content localization is a reliable marketing mechanism. It makes it possible to reach a target audience in their mother tongue by eliciting the same emotional reaction as locally created content. This effect leads to greater trust and improved customer acquisition and retention.

Relationships with consumers and customers are built on emotional attachments that evoke feelings of trust, reliability, interest, and positivity. Any content related to a product or service should be designed to elicit exactly those feelings in the target audience.

Content that is simply translated but not adapted to cultural preferences, regional customs, local formatting standards, and other aspects can have a detrimental effect on sales and customer relations.

For this reason, translated but poorly localized content in marketing can contribute to increased churn rates and decreased sales. Localizing the content helps prevent this from happening. The trust built plays a crucial role in your conversion rates. Our Laravel i18n localization tool provides the best features and solutions to boost your business sales.

Creates a perfect content marketing strategy

Without localization, your content marketing strategy can be doomed. Including content localization in a marketing strategy brings you significant benefits, which influence brand recognition and exposure:

Stand out from competition
Make sure the target audience understands the message
Maintain the interest of the target audience

Convert leads into customers

An intelligible and emotionally engaging website has excellent conversion power. Your potential clients will have a clear understanding of the products or services you are offering and make the right buying decisions. Customers are more likely to cooperate with a brand they understand, which gives them the feeling of being able to understand them in return.

Facilitate introduction in any market

Adaptation to an audience is facilitated by considering the different cultural factors that form the identity of individuals and groups. Localization will introduce your business to new markets where you will win new customers and increase your sales. Your localized website will also rank high in various search engines and provide customers from different markets with unique products or services you are offering.

Makes your business accessible to a global audience

Making your site or software accessible to a foreign audience denotes the desire for the customer to understand all the advantages of a product fully or how to best use a software. Customers feel they understand which product or service they could purchase more important than when it will cost them. The customer, therefore, understands that your site represents a serious, transparent, and clear company, able to explain and advertise what it has to offer well. This can help increase your conversion rates.

Once you have attracted the customer with something he can read for himself and after having clearly explained to him, in his language, that the product or service you offer is right for him, then the conversion will take place: the customer will contact you to purchase your service or product. A well-localized site will allow you to conquer a new market and consequently increase your turnover.

How to create the best localization strategy?

Find out now how you can create a good strategy for successful localization.

1. What language do your potential clients speak?

Your clients may come from different countries and speak different languages. So choosing the language set for content localization can be quite tedious. This choice will depend on the following points:

The predominant language your followers speak
Your overall marketing strategy that will help your business grow in foreign markets

Balancing these two aspects ensures an optimized localization strategy. So how do you estimate the percentage of predominant languages your followers speak? You can use the built-in social analytics tools that all social media have. The numbers are updated there in real time, which also allows you to track the progress and engagement rates of your new target audience after you implement your localization strategy.

2. Collaborate with virtual assistants

We can't stress this enough, but working with virtual assistants is key to successful content localization while focusing on your core business. As content localization needs cultural and practical adaptation, here are some essential points requiring the intervention of a virtual assistant:

A virtual assistant for the research you need on the region, country, or group of people you are targeting
A translator
A proofreader who will make reading in the target language more fluid

It would be ingenious to find a local translator or a local proofreader so that your content is well understood by the target buyer segment. It is also important to check your writing using editing and proofreading tools such as Grammarly.

When creating a content localization strategy, it is best to create separate social media profiles where you will post localized content so your content strategy won't look too messy. However, it is practical to publish content in two languages if you need to target a certain foreign audience occasionally.

Many large companies already use this strategy. For example, IKEA has more than 10 Instagram accounts for each country in which it operates.

NB: Do not forget the localization of hashtags at the same time.

Locale offers a reliable solution to localize your website with its simple integration and seamless interface.